Sierra
A full-time professional model and F1 content creator working in London and Australia, Sierra has featured in global campaigns for Loewe, Louis Vuitton, Puma and Chopard.
Growing up in Brisbane, Australia, Sierra was surrounded by professional sport. She played high-level cricket for Queensland and trained alongside Australian players such as Elyse Perry, Beth Mooney, and Ash Gardner and was selected in training squads at the National Cricket Centre. Both of her brothers are professional cricketers. Offered the opportunity to pursue a professional sports career, professional modelling came calling!
In the F1 world, 2026 has already seen Sierra working at races where she has created high quality, engaging content across her social platforms. Most recently Sierra also created official social content for Salon Privé’s social channels in Central London
Mixing her native understanding of professional sport with fashion and lifestyle, Sierra is a unique talent.